Explore the history of skincare
As in today’s world of skincare, fashions came and went. For example, the 1920s was all about products that would provide a youthful complexion. This was part of the vibrant feeling of the time brought about by flappers.
The 1960s saw the introduction of multi-step skincare — the cleanser, toner and moisturiser routine we know today. By the 1990s, vitamins were being introduced in formulas to help reduce the signs of aging.
The NIVEA story - a history of skincare
The story of NIVEA skincare
They discovered a new ointment base called Eucerit ®. This is a wax found in sheep’s wool, which acts as an emulsifier. With this ointment, oil and water could be bound in a stable, snow-white cream base for the first time. Before, emulsions would react to changes in temperature and separate into independent water and oil parts.
The resulting cream formulated with lipids, oils and its unique scent launched in 1911. This marked the beginning of an unparalleled brand history.
The impact of NIVEA Creme
Using a special machine to package the cream into aluminum tins was a historic moment, which marked a turning point for modern cosmetics.
It was no surprise the snow-white cream was an instant hit. The formula was used as a body lotion, face cream and for the hands, but also to care for children’s skin, as it was so gentle. Before NIVEA Creme was launched in 1911, the only alternative was water, soap and powder.
Three years later, NIVEA Creme was sold in 34 countries. Today, it is still NIVEA’s bestselling product, with more than 15 billion tins being sold since its launch.
Did you know…?
- No other cream from NIVEA is more universal and versatile than NIVEA Creme.
- NIVEA Creme protects against the effects of cold weather conditions by providing a protective layer for the skin.
- NIVEA Creme is suitable for skin of all types.
- NIVEA Creme works as a hand cream, face care product and a body lotion.
- NIVEA Creme is more than a cream — it is your skin’s best friend and guardian.