EASY TO USE, EFFICIENT, MORE SUSTAINABLE:
NIVEA BIODEGRADABLE WIPES

The NIVEA Face Cleansing Wipes have been a beauty favourite for more than 20 years. Now, they’re even better thanks to a revolutionary new formula that’s gentle on your skin — and the planet.

By evolving our approach with effective, natural origin ingredients, our new formula has unlocked the best biodegradable face wipes NIVEA has ever produced. 


WHAT‘S BETTER ABOUT BIODEGRADABLE WIPES?

To continuously reduce our environmental impact, we strive to use renewable & eco-friendly resources in our facial wipes as much as possible.

PLANT-BASED FIBERS TISSUE

Our new eco-friendly face wipes come from biodegradable, naturally-derived plant fiber tissue that does not contain any fossil-based synthetic fiber.

MICROPLASTIC-FREE FORMULA

Neither the lotion’s formula nor the tissue consisting of plant fiber require any
microplastics at all.*

* Based on UNEP definition

MORE SUSTAINABLE PACKAGING

45% of our cleanser wipes packaging foil is made from repurposed material.**

** Scrap from production


WHY ARE THE NEW BIODEGRADABLE WIPES MORE
SUSTAINABLE THAN THE OLD ONES?

HOW MUCH PLASTIC CAN WE REDUCE TOGETHER?


EXPERT OPINION

INSIGHTFUL INTERVIEW WITH MAGALIE SIEKRO

We spoke to Magalie Siekro about the sustainability aspects of NIVEA biodegradable cleansing wipes.
Magalie Siekro, Junior Manager R&D NIVEA, BEIERSDORF

MAGALIE SIEKRO, JUNIOR MANAGER R&D NIVEA, BEIERSDORF

Magalie Siekro answers the most important questions about our biodegradable wipes.

INTERVIEW

Why did NIVEA decide to use natural origin fibers to make their cleanser wipes biodegradable?

As we are committed to providing high-quality, trustworthy products and to continuously reducing our environmental impact, we are striving to use renewable resources as much as possible in our products. Nature matters to us, and
caring for it is the commitment behind sustainability.
Therefore, for the tissue of our NIVEA biodegradable face wipes, we use viscose, which is made of renewable material.

How are these NIVEA face wipes delivering biodegradability?

Our new wipes are made from biodegradable fibers of
natural origin. The material is biodegradable since it can
decompose physically and biologically until it becomes carbon dioxide, biomass and water.

Does biodegradability mean the new facial wipes are compostable?

No, we want to emphasize not to dispose of the wipes in the compost. Since the cleanser wipes are usually dirty after usage, and we can’t be sure if those other cosmetic
products contain microplastic or other non-biodegradable materials, they should always be disposed of in the garbage bin.

 


ABOUT THE NEW NIVEA BIODEGRADABLE CLEANSING WIPES

You have further questions about the cleansing wipes? Here are the answers!

FAQ1

Is the packaging recyclable?

Unfortunately, no — there is no dedicated recycling system for foils yet, so it should be disposed of like normal waste. However, we are making improvements: our new NIVEA Biodegradable Wipes packaging foil is made of 45%
repurposed material.

What are you doing to become more eco-friendly?

With the launch of entirely biodegradable, plant-based
tissue facial wipes, we are completely exchanging our current wipes with the PET tissue and delisting them globally. NIVEA is working hard to offer the most sustainable
packaging and formula with a goal to gradually switch to the most sustainable offer possible.

Why don’t you use sustainable packaging/content in all your products?

Immediate exchange of all products is not feasible due to the availability of materials (e.g. amount of post-consumer recycled content that is not available on the market) or
because there is no more sustainable material available yet that keep product properties in terms of performance, preservation and hygiene.

FAQ 2

Why can‘t the cleanser wipes be flushed down the toilet?

The wipes do not disintegrate immediately. That is why they should not be disposed of in the toilet, but in the household waste. Disposal via the toilet can lead to blockages in the sewage pipes.

Isn’t there another alternative for wipes?

In our NIVEA Face Cleansing portfolio we offer a variety of highly effective make-up removers:

Do these wipes contain Parabens?

No, the entire assortment is free from parabens.

How do you prevent the wipes from drying out?

To prevent drying out, you should close the moisture seal of the packaging well after each use.

Is it necessary to clean the skin after applying the wipes?

No. After using the wipes, it is not necessary to wash your face with water or otherwise clean your skin.


MORE SUSTAINABILITY INITIATIVES FROM NIVEA

At NIVEA, we always strive for improvement and take responsibility for environmental impact. This is why we have launched various sustainability initiatives – including products with natural ingredients and recyclable packaging from up to 45% repurposed materials.
NIVEA Sustainability

HOW NIVEA TOUCHES THE PLANET

We're committed to making a more positive impact on the environment, and we've set some
ambitious sustainability goals to stay on track. 

NIVEA Clean Your Routine Challenge

TAKE THE #CLEANYOURROUTINE CHALLENGE

Small changes to your daily routine can have a huge impact on the planet. We’re challenging everyone to make 5 eco-friendly adjustments this Earth Month. 

earthday.org

EARTH DAY EVERY DAY

NIVEA is proud to support EarthDay.org and its many important sustainability initiatives, so we can help grow the global movement towards a healthier environment.