Instastory Pure&Natural

NEW PURE & NATURAL

Pure&Natural
P&N bottles
NOTHING TO HIDE

98% NATURALLY-DERIVED INGREDIENTS*

Including naturally good moisturizing agents like organic avocado oil, rice milk, and oats. As for the other two percent? They’re added for safety and stability, including a biodegradable thickener system with a vegan formula.
No parabens, mineral oils, silicon oils, or microplastic.

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*Ingredients sourced from nature retaining greater than 50% of their natural state after being processed, including water.

Exclusively at Walmart
ORGANIC POWER

Explore Our Ingredients

Avocado

Avocado

The oil pressed from this beloved ingredient is rich in vitamins and proteins that are fast to absorb, leaving skin soft to the touch.

Oats

Oats

Also known as colloidal oatmeal, finely ground oats contain powerful nutrients with antioxidant properties to soothe and moisturize your dry skin.

Rice

Rice

Another plant-based ingredient that has so much to offer to your skin, rice extracts give hydration to the sensitive skin.

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MORE SUSTAINABLE

BUILDING A SMARTER BOTTLE

Roll up technology

By reducing the weight of our plastic, we’ve created a new rollable + recyclable bottle that’s easier to use and kinder to the planet.

INNOVATION

ROLL UP TECHNOLOGY

No more wasted lotion

Get out every last drop without using scissors or stomping on the bottle. Simply roll up and squeeze like a toothpaste tube.

Recycle it

Just remove the cap and the label, and the rest of your Pure & Natural bottle can be safely recycled.

50% less plastic**

Our new eco-conscious packaging cuts our carbon footprint in half, saving approximately 112 tons of plastic each year.

**50% less plastic vs same size NIVEA Body Milk bottle with cap

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COMMITTED TO CLEAN

FOR A BEAUTIFUL PLANET

The world is our skin, and the innovations behind Pure & Natural are part of NIVEA’s larger commitment to sustainability. Click below to learn how we’re evolving our approach to packaging, production, ingredient sourcing, and beyond.