Micelles are microscopically small congregated molecules that are both ‘water-loving’ (hydrophilic) and ‘fat-loving’ (lipophilic). As a result, they can remove water-soluble as well as fat-soluble dirt.
Micelles envelop lipophilic dirt particles within their lipophilic centre, so that they can be easily removed without the need to rub or cause irritation.
Like a magnet, the outer hydrophilic part sticks to the hydrophilic cotton pad used with the micellar water.
This natural phenomenon is used to remove makeup easily and quickly, while caring for the skin and eyelashes.