A view of a person looking up, smiling, while holding a NIVEA Creme Tin Pride limited edition product over their right eye.

Be Proud in
Your Skin

Join NIVEA in support of Pflag Canada and the 2SLBGTQIA+
community and be #ProudInYourSkin

CAUSE

OUR PLEDGE TO THE 2SLGBTQIA+ COMMUNITY

NIVEA is proud to partner with Pflag Canada and we are pledging to donate $1* for every NIVEA Limited Edition Pride Creme 250ml sold in stores during the months of June through August to Pflag Canada.

Founded by parents, Pflag is the only national organization that offers peer-to-peer family support for individuals and their loved ones dealing with gender expression and sexual orientation topics. One of the ways it does this is through great initiatives like Camp Rainbow Phoenix, a leadership camp for 2SLGBTQIA+ youth. The camp enables connections, nurtures leadership potential, and personal resiliency, to help campers become agents of positive social change.

But our support doesn’t end there. Care and love take many forms, not just financial. Share your voice and help us bring more attention to the importance of being proud in your own skin.

SHARE YOUR SUPPORT

* NIVEA will donate $1 for every Pride Limited Edition NIVEA 250ml Creme sold in stores between June 1 – August 31, 2025, to Pflag Canada, up to a maximum of $20,000 CAD. In addition, NIVEA will match individual donations to Pflag Canada between June 1 – August 31, 2025, up to a maximum of $20,000 CAD.

A collage image of several people engaging, smiling and laughing together, against a red background.

OUR DRIVE

JOIN US AND SHARE YOUR PRIDE

Embracing your true self is a journey in self-realization, love, and most importantly: care. It’s about celebrating the freedom and joy of living authentically, and empowering others to do the same. At NIVEA, we go beyond skincare and believe that everyone deserves to feel safe, celebrated, and proud in their own skin. We want you to be #ProudInYourSkin, so join us in support and share your pride.

Three people seen smiling and laughing together while embracing.

LIMITED EDITION

LIMITED EDITION PRIDE CREME TIN

As part of this initiative, the NIVEA Pride Creme tin is back and more colourful than ever with another limited-edition design. The NIVEA Pride Creme tin is a symbol of our partnership with Pflag Canada. For the fourth year in a row, we’re supporting their mission to uplift the 2SLGBTQIA+ community and create a more inclusive world where 2SLGBTQIA+ people are safe, celebrated, empowered, loved, and proud in their skin. Be #ProudInYourSkin

LIMITED EDITION

LIMITED EDITION PRIDE CREME TIN

For the first time ever, try the NEW NIVEA Pride Essential Lip balm, for ALL lips and kisses. Keep your lips beautifully smooth all day with 24-hour moisture.* Get the NIVEA Essential formula you love in a NEW Limited Edition design you’ll love even more.

With ethically sourced shea butter,** naturally derived ingredients,*** and recycled cardboard, you can #BeYou worry-free.

*Clinically tested

**Fair and direct trade from farmers in West Africa

***Ingredients from nature retain +50 % of their natural state after being processed, including water.