Be Proud in
Your Skin

Join NIVEA in support of Pflag Canada and the
LGBTQ+ community and #ShareYourPride

OUR DRIVE

Join Us and Share Your pride

Whereas we probably were the first to nurture your skin, it has taken us a bit longer to come out and celebrate all types of love. Embracing your true self is a journey in self-realization, love and most importantly: care. It is better late than never, so join us in support and
#ShareYourPride.

OUR INITIATIVE

IT STARTS WITH US

Representation matters, which is why it was important to uplift our own LGBTQ+ employees. The faces you see in our campaign aren’t actors, they’re us. The proud faces you see are all members of BE YOU @Beiersdorf, our internal organization focused on the inclusivity of LGBTQ+ employees.

CHARITY

OUR PLEDGE TO THE LGBTQ+ COMMUNITY

It’s one thing to say you care, but another to show it. That’s why NIVEA is pledging to donate $1* for every NIVEA Pride 250ml Creme sold in stores during the month of June to Pflag Canada. Founded by parents, Pflag is the only national organization that offers peer-to-peer family support for individuals and their loved ones dealing with gender expression and sexual orientation issues. One of the ways it does this is through great initiatives like Camp Rainbow Phoenix, a free leadership camp for struggling LGBTQ+ youths. But our LGBTQ+ support doesn’t end there. If you wish to make a donation to Pflag directly, NIVEA will match it.* Care and love take many forms, not just financial. Share your voice and help us bring more attention to the importance of LGBTQ+ pride.

SHARE YOUR SUPPORT

* NIVEA will donate $1 for every Pride Limited Edition NIVEA 250ml Creme sold in stores between June 1-30, 2023, to Pflag Canada, up to a maximum of $15,000 CAD. In addition, NIVEA will match individual donations to Pflag Canada between June 1-30, 2023, up to a maximum of $15,000 CAD.