Be Proud in
Your Skin

Join NIVEA in support of Pflag Canada and the 2SLBGTQIA+
community and be #ProudInYourSkin

Join NIVEA in support of Pflag Canada and the 2SLBGTQIA+ community and be #ProudInYourSkin

Be proud in Your skin

Join NIVEA In Support Of The LGBTIQ+ Community and #ShareYourPride

CAUSE

OUR PLEDGE TO THE
2SLGBTQIA+ COMMUNITY

NIVEA is proud to partner with Pflag Canada and we are pledging to donate $1* for every NIVEA Limited Edition Pride Creme 250ml and NIVEA Pride limited edition Essential Lip Balm sold in stores during the months of June through August to Pflag Canada.

Founded by parents, Pflag is the only national organization that offers peer-to-peer family support for individuals and their loved ones dealing with gender expression and sexual orientation topics. One of the ways it does this is through great initiatives like Camp Rainbow Phoenix, a leadership camp for 2SLGBTQIA+ youth. The camp enables connections, nurtures leadership potential, and personal resiliency, to help campers become agents of positive social change.

But our support doesn’t end there. Care and love take many forms, not just financial. Share your voice and help us bring more attention to the importance of being proud in your own skin.

SHARE YOUR SUPPORT

* NIVEA will donate $1 for every Pride Limited Edition NIVEA 250ml Creme and NIVEA Pride limited edition Essential Lip Balm sold in stores between June 1 – August 31, 2025, to Pflag Canada, up to a maximum of $20,000 CAD. In addition, NIVEA will match individual donations to Pflag Canada between June 1 – August 31, 2025, up to a maximum of $20,000 CAD.

A seven photo collage of people from diverse backgrounds, smiling and posing in celebration of 2SLGBTQIA+ Pride and inclusivity against a light blue background.

OUR INITIATIVE

IT STARTS WITH US

Representation matters, which is why it was important to uplift our own LGBTIQ+ employees. The faces you see in our campaign aren’t actors,they’re us. The proud faces you see are all members of BE YOU @Beiersdorf, our internal organization focused on the inclusivity of LGBTIQ+ employees.

We needed to learn how to support those who help make us great, and foster a sense of love for everyone who loves someone. Now, it is time for us to listen to you too. How can NIVEA as a skincare brand be there for you?

SHARE YOUR VOICE

LIMITED EDITION

LIMITED EDITION PRIDE CREME TIN

As part of this initiative, the NIVEA Pride Creme tin is back and more colourful than ever with another limited-edition design. The NIVEA Pride Creme tin is a symbol of our partnership with Pflag Canada. For the fourth year in a row, we’re supporting their mission to uplift the 2SLGBTQIA+ community and create a more inclusive world where 2SLGBTQIA+ people are safe, celebrated, empowered, loved, and proud in their skin.
Be #ProudInYourSkin

LIMITED EDITION

NEW LIMITED EDITION NIVEA PRIDE ESSENTIAL LIP BALM

For the first time ever, try the NEW NIVEA Pride Essential Lip balm, for ALL lips and kisses. Keep your lips beautifully smooth all day with 24-hour moisture*, get the NIVEA Essential formula you love in a NEW Limited Edition design you’ll love even more.

With ethically sourced shea butter**, naturally derived ingredients***, and recycled cardboard, you can #BeYou worry-free.

*Clinically tested

**Fair and direct trade from farmers in West Africa

***Ingredients from nature retain +50 % of their natural state after being processed, including water.