Discover the Ingredients behind Q10 POWER

We’ve created a visibly wrinkle reducing range that brings out the natural beauty of your skin - to help you discover your inner power.


Q10 is a coenzyme found naturally in all body cells. It's vital for energy production to fulfil the skin’s basic functions such as regeneration and repair. As our skin is the outermost layer of the body, it is constantly exposed to various external factors, including oxidative stress caused by the sun’s UV rays. Internal processes can also cause the release of free radicals, which causes further damage to the skin. CoQ10, or coenzyme Q10 is produced as an antioxidant to combat this oxidative stress and keep your skin looking healthy.

As we age, the levels of natural coenzyme Q10 in our skin decrease. Due to the fact that it is such a vital antioxidant and crucial for the energy production process, a reduction in Q10 makes the skin more prone to increased stress and damage, making it more susceptible to fine lines and wrinkles.

This is why it is so important to help the skin keep its natural Q10 levels.


Creatine is a nitrogenous organic acid, consisting of 3 amino acids: L-arginine, glycine, and L-methionine. It’s produced in the liver, kidneys and pancreas and helps to supply energy to cells all over your body.

Found naturally in your skin, creatine acts as an energy reservoir and is important for the energy supply and function of your cells. It can also be recharged to provide energy on demand and improve the overall energy of your cells.

Creatine can also help skin cells to repair and regenerate. The production of collagen in the skin is complex, but without sufficient cellular energy to synthesise, collagen stores will deplete. This depletion results in a decline in skin elasticity and promotes unwanted wrinkles. NIVEA research has shown that treating skin cells with different creatine concentrations results in a dose-dependent increase of collagen production.


Hyaluronic acid occurs naturally and has the unique capacity to bind and retain water molecules. Each Hyaluronic acid molecule has the ability to bind up to 1,000 times its weight in water. It is found in higher levels in younger skin, in joint fluid where it helps to cushion and lubricate our joints and in our eyes to maintain sufficient levels of lubrication - but the natural levels of hyaluronic acid in our bodies decrease as we age.


This precious ingredient is extracted from licorice roots (Glycyrrhiza inflata).

Licorice extract has been shown to reduce the release of immunomodulatory in skin cells and therefore has anti-inflammatory, skin soothing properties.


Ocean algae are well known skin care ingredients. For centuries, different cultures around the world have traditionally used marine algae for skin, hair and beauty care.

Other than their hailed beautifying properties, ocean algae also provide the majority of our planet’s oxygen supply through photosynthesis.

There are over 20,000 species of algae growing under the sea. The special extract that we use in our formula is obtained from Fucus vesiculosus, more commonly known as bladder wrack. It grows on the stony coasts of the North Atlantic.


Ultraviolet light (UV light) is radiation from the sun and is invisible to the human eye. UV light can penetrate deep into our skin and cause damage.

Facial skin is very delicate and too much sun exposure dries it out. UVB light penetrates the outer layers of the skin and causes sunburn. UVA rays, which make up 95% of the UV light reaching the Earth's surface, penetrate the deeper layers of the skin and foster the formation of free radicals - promoting the aging process. Up to 80% of visible signs of ageing in the face are due to UV exposure.

Wrinkles, dyspigmentations and even more pronounced age spots are all a direct result of UV exposure. Sunscreen protects your skin against damage caused by UV rays, by means of UVA and UVB filters that absorb and reflect harmful UV light. When you apply your day care cream the UV filters form a thin, protective barrier on the surface of your skin and essentially absorb the harmful UV radiation before it penetrates and damages your skin.


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Ayeka, P.A., Bian, Y., Githaiga, P.M. et al. The immunomodulatory activities of licorice polysaccharides (Glycyrrhiza uralensis Fisch.) in CT 26 tumor-bearing mice. BMC Complement Altern Med 17, 536 (2017) doi:10.1186/s12906-017-2030-7

Chien, Anna, and Heidi Jacod, eds. “UV Radiation.” The Skin Cancer Foundation, June 2019.

Ganceviciene, Ruta, Aikaterini I. Liakou, Athanasios Theodoridis, Evgenia Makrantonaki, and Christos C. Zouboulis. “Skin Anti-Aging Strategies.” Dermato-Endocrinology, July 1, 2012.

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